There are three most important signals in every SEO strategy- the keywords, the content, and the backlinks. While most of the marketers can manage the first two (quite easily), it is perhaps the backlinks that need careful attention. The reason for its high scrutiny is simply the uncertainty in the relevance and the results these backlinks could bring in for a website.
Nevertheless, there are some ways to outsmart the backlink building game and improve SERP rankings.
If you’re looking for some, then you’ve definitely come to the right place. This article shall give you some of the smartest hacks into the link building.
Link Smart With Context And Not Just Content
As already mentioned, you should be creating content that your audience would like, but that’s not where the content creation part ends. Indeed, you can step ahead and work on the context around your content. This would also help you build a contextual backlinks profile, which could improve your rank for particular keywords. You can use this technique for not only your on-page content but also for contributions and guest posts. Also, you can take a glance at this backlinks guide to learn more about link building. And in doing so, you’ll actually be diversifying your backlink profile, while also contextually strengthening your keywords.
Identify What Binds Your Audience
Well, almost every digital marketing content would ask you to bear in mind what your audience wants. And simultaneous would tell you to create content for your audience. However, this method is a little unclear, simply because the consumers’ mind is a black box. Instead of trying to find what your audience would like, try to figure out what binds them to you.
Your comments section and impressions on your posts are one of the most significant indexes to measure audience engagement. And as soon as you find any change in the trends, you can switch to a new strategy, following what your audience suggests to you through comments and feedback. And this where you can play smart with your link building efforts. Try to leave links in the comments section or discussions for your audience to follow back to your website.
Grow Your Link Pyramid In All Directions
Lastly, when you’re actually building backlinks for your website, one of the most important things to keep in mind is keeping it natural. Google and many other prominent search engines continuously warn digital marketers and SEO professionals to avoid paid link building programs and go for a natural one.
That is why white label link building service has now started suggesting link pyramids for backlinks. This helps keep the profile as closely natural as possible. Besides, link pyramids add to the in-depth rooting for any website, which means higher niche relevance. So, instead of building only direct links, you should try focussing on building pyramids of links. In other words, build backlinks for your website’s backlinks.
Whether you’re a blogger, an influencer, or simply a digital marketer, link building is not something that you can ignore. Not if you’re really interested in improving your website’s ranking in search results.