Content marketing builds your business name online. Viewers are served up with a variety of content in forms such as blog posts, videos, presentations, social media posts. By offering in this way, we not only entice the viewer but also begin to build brand trust. There is an occurrence of the discovery of the valuable content, and a sense of delight in making the find.
The essence of every single digital marketing strategy is content
The critical importance of content marketing is that it connects and supports all the elements of your content marketing strategy. Think of it as the hub, with the supporting elements of your marketing plan being the spokes. The content that you create can be used for your blog, for your email marketing, for your social media, and PPC ads.
With a solid content marketing strategy in place, each channel uses the marketing tactics you deem best to achieve your marketing goals and sales revenue targets. The quality of this site visit experience will determine whether they will sign up for an offer and supply you with their email address. And your email base equally needs content based on their relationship to your company and stage in the buying cycle.
There is an engaging Return on Investment on constant content
Content marketing not only precedes traditional marketing tactics by a landslide, but it also pulls in significantly more website visitors and leads. The consistent production of content boosts website traffic, and as traffic increases, so do conversions. A good conversion strategy will bring in high-quality leads. These conversions are valuable because they are a building block for your sales funnel.
The website visitors who convert have chosen to actively engage with your content by accepting an offer you display on your website. The offer may be an infographic, a great explainer, a white paper, or a complimentary consultation. Content marketing is developed for the buyer journey, providing valuable information at each stage of the buying cycle. In this way, website visitors can convert to leads, and from there to new clients. It is the constant flow of content that nurtures prospects through each step.
Content marketing is cost-effective.
Content marketing is affordable. A study revealed that content marketing costs about 62% less than traditional marketing tactics, and it generates about three times as many leads. This fact should capture the attention of any small business that wants to grow. Content marketing is less expensive than many forms of traditional marketing and more effective as well. It is important to note that content marketing is time-intensive, and it can also take a while to see the results of your efforts.
This is especially true when it comes to SEO. However, when it comes to creating quality content, a little can go a long way. Always Keep in mind that, unless you hire an agency, creating great content takes time and effort. Social Media Examiner, reports that more than 81% of marketers experienced increased traffic by investing as little as 6 hours per week in their social media content.
Once the content has been finalized, the search engine crawlers also need time to digest and rank the content. Over time great content will rise in the rankings. It doesn’t just happen overnight.
Today’s buyers are starved for content
There are a growing number of studies showing the importance of content marketing to business growth. Your business’s online audience is hungry for great content. Internet users which include your leads and customers are spending 20% of their time online reading content. And almost 70% are reading about brands that interest them. Over half are reading content marketing titles at least monthly.
Build trust with your website visitors
Great content is a powerful tool in building trust as a business.
Consumers read your content, and from it, gain an understanding of your business, your values as a company, your brand. As they read, they form opinions and will align with your brand if they like how you are presenting yourself. Your brand comes to life for them. This helps you to establish a positive brand reputation before they’ve made their first purchase. Developing great content builds your business reputation over time.
Of course, once you start, you need to maintain consistency with content creation. The trust you build helps your business establish a positive brand reputation. This can keep you top of mind when the consumer is ready to buy. In addition, when your leads and customers start to see that you are consistently publishing content across platforms, they may come to see you as a leader in the industry. Publishing content through third-party publications or sharing your content with influencers can also help you further build trust within your target market.
Achieve a deep understanding of your ideal client
To truly conceptualize who you are talking to with the content you create, you must first understand exactly who they are. Figuring this out is made easy with data and analytics. By looking at data, you can get a good visual of the demographics of your website visitors.
From there, a detailed interview should be conducted with the sales team to confirm in detail the types of people who are the typical (or ideal) customer. This critical process provides essential information with which you develop your target audience or Personas.
Over time, analytics and conversions data about your content marketing can help you to better understand how your ideal customers are interacting with your content, and accepting your offers.
Bottom line
As your understanding improves, so does your content’s performance. Data is also a great way to see how your website visitors are moving through the customer journey and how you might adjust to better execute that journey. We look at engagement rates on social media posts, which videos people watch, which white papers and e-books people download, the blog posts they read (and share) with their networks. This provides powerful insights about them.
